Mark has had a distinguished career in the pharmaceutical industry since 1985, driving growth and supporting the international expansion of companies like Korff, Merck, and Sigma.

In 1994, Mark realized his idea of creating the first personalized treatments using phytomedicinal plants. He began a partnership with Almudena, a pharmacist and owner of her pharmacy, to bring his vision to life by developing tailored treatments for hair and scalp issues using customized phytomedicinal formulas to meet each individual’s unique needs. This partnership represents a pioneering effort in creating solutions specifically suited to each patient’s requirements.

In 1995, just a few months after beginning their collaboration, Mark’s vision had already become a reality. He pioneered a groundbreaking approach to treatment by developing customized formulas tailored to each individual’s unique needs, rather than applying generic solutions to everyone.

As demand grew for more personalized solutions, Mark recognized that the future of both medical and non-medical treatments lay in individualized care. His revolutionary idea reshaped the way treatments were designed—moving away from one-size-fits-all solutions and focusing on personalized formulas that address each person’s specific needs.

Mark said: «My inspiration came thanks to my grandfather, who taught me as a child how plants grow and heal themselves. Just as plants absorb only the nutrients they need to thrive or combat pests.This natural intelligence fascinated me and sparked a lifelong passion for harnessing the power of plants to promote healing.  If this principle works so perfectly in nature, why shouldn’t it work for humans? This question became the foundation of my journey: to elaborate unique, customized phytomedicinal solutions tailored to each individual’s needs. Just as no two plants require the exact same conditions to flourish, no two people have the same hair and scalp needs».

Years later, on April 16, 1999, a brief article in The Wall Street Journal titled New Era of Personalized Medicine: Drugs Specific to Each Unique Genetic Profile introduced the term ‘personalized medicine’ to the public for the first time. Reflecting on this, Mark later said, “We were on the right track with our project”; that was the way forward.

Mark and Almudena, both experienced pharmacists, continue today, as they did from the beginning, to address hair problems through their extensive knowledge of medicinal plants and their healing properties. They have been doing this for over thirty years.

Mark’s collaboration with Almudena has been fruitful throughout their long-term partnership. Beyond their research and innovations, they have dedicated their expertise to helping people in both Europe and the United States, bringing effective solutions to those struggling with hair and scalp issues.

Mark is a visionary and passionate professional. His daily challenge is to create formulas from scratch to meet each patient’s needs. Since 1995, he has developed more than 1,000 customized formulas for hair and scalp-related problems. He was also the first to launch a nanotechnology shampoo.